Creating webdesign for coaches and wellness practitioners requires a unique blend of strategy, intuition, and emotional intelligence. When Eva Piperis approached me, she was running two thriving yet separate brands: Essence of Health (bodywork, holistic wellness) and Essence Unleashed (deep transformational coaching). Each lived on its own WordPress website, with its own domain, structure, and maintenance setup.

As her personal brand grew, Eva felt the desire for more clarity — both for herself and for the people she guides. It was time to bring her work together into one cohesive, premium, and future-proof digital home.

This project became a full transformation: not just a redesign, but the creation of a beautifully integrated ecosystem aligned with the heart of her work.

From Dual Websites to One Cohesive Brand Ecosystem

Eva supports people on the path back to their inner truth. Her work expresses itself through two distinct pathways:

• Essence of Health: holistic rituals, physical wellbeing, nurturing bodywork
• Essence Unleashed: emotional and spiritual transformation, energetic healing, deep coaching

While both offerings are deeply connected, the old website setup created confusion for users and extra workload for Eva. The separation diluted the strength of her personal brand and made maintenance unnecessarily complicated.

We wanted a digital home that reflects the full spectrum of Eva’s work — unified, elegant, and easy to navigate.

The Challenge

Eva needed:

• a website structure that clearly separates both businesses while holding them under one brand
• a more user-friendly platform with less technical overwhelm
• a premium, feminine, mystic aesthetic that mirrors the depth of her work
• stronger SEO and a simplified domain setup
• a personal brand hub that naturally guides visitors into one of her offerings

This was the perfect opportunity to create a strategic, intuitive setup often missing in typical webdesign for coaches and wellness practitioners.

Strategic Approach: Building a Personal Brand Ecosystem

We chose Showit as the new platform — a tool known for its visual freedom, intuitive backend, and strong SEO capabilities. It offered the best of both worlds: creativity and performance.

1. A New Umbrella Brand: evapiperis.ch

Eva already had beautiful branding for her two sub-brands, but her new personal website required a cohesive identity that:

• honours her feminine, mystic, divine energy
• feels luxurious, warm, and grounded
• positions her clearly as the guide behind both pathways

This umbrella brand became the energetic anchor for the entire digital ecosystem.

2. One Domain, Two Subdomains

To simplify her setup and reduce costs long-term, we moved everything under evapiperis.ch and created:

• health.evapiperis.ch for Essence of Health
• coaching.evapiperis.ch for Essence Unleashed

We added redirects from her old domains (essence-of-health.com, essence-unleashed-coaching.com) to ensure seamless SEO continuity and a smooth user experience.

3. A Landing Page That Guides With Intention

The homepage of evapiperis.ch acts as a threshold — a gentle first step into Eva’s world. Visitors meet Eva, her story, and the core message of her work. From there, they’re clearly invited to choose one of two paths:

• holistic wellness and bodywork
• deep transformation through holistic coaching

This structure creates clarity without sacrificing depth or emotional resonance.

Design Direction: Feminine. Mystic. Divine. Premium.

The visual identity needed to reflect Eva’s unique presence — a blend of grounded wisdom, sensuality, and transformative energy. The design incorporates:

• soft, sensual colour tones
• flowing shapes and layered textures
• elegant, premium typography
• a calm, spacious layout that breathes
• imagery that evokes embodiment, inner truth, and feminine power

The result is a website that doesn’t just inform — it invites. It mirrors Eva’s work by creating a sense of presence, clarity, and emotional depth.

Website Features & Experience

Clear navigation

Visitors understand instantly which pathway to follow.

Editorial, luxurious layout

Perfect for a personal brand rooted in transformation, embodiment, and feminine energy.

SEO-ready structure

A strong foundation for organic visibility, especially important in webdesign for coaches and wellness practitioners often competing in saturated markets.

Scalable and easy to maintain

Eva can update her site, add offerings, and manage content with ease by herself.

The Outcome

The new digital home for Eva Piperis:

• unifies her businesses under one strong personal brand
• simplifies her entire online system
• elevates her authority and premium positioning
• reduces tech overwhelm
• offers a clear, intuitive journey for her clients
• future-proofs her brand as her offerings evolve

Where there were once two separate worlds, there is now one cohesive, elegant ecosystem — a home that reflects Eva’s essence and guides visitors effortlessly into the right experience.

Ready to Create Your Own Aligned Digital Home?

If this case study resonated with you and you’re dreaming of a website that feels like you, there are two ways we can work together:

The Aligned Website Offer

Perfect if you want a soulful, strategic, premium website that elevates your brand and converts — without the overwhelm.
A streamlined, impactful website designed to reflect your essence.

Check out my Aligned Website offer here – A soulful and strategic custom website for Coaches.

The Aligned Growth Suite

Your full-service experience: branding, webdesign, funnel strategy, and the entire digital ecosystem to support your next-level business growth.
For coaches, healers, and creators ready to go all in.

Want to build more than a website and get a digital ecosystem? Check out my Full Funnel and Webdesign Offer for Coaches.

👉 Want to build it yourself instead but still look premium? Browse my Showit website template shop for Coaches and Creatives.