When Lucila, founder of Upwyse, approached me, she already had a strong, professionally developed brand identity. What she needed next was a website capable of matching that level of excellence — a modern webdesign that reflects her authority, credibility, and 20+ years as a leadership coach.

My task was clear:
create a premium, modern, high-performing website that positions her as a trusted leadership coach for education leaders and senior executives — without falling into the trap of traditional, boring corporate design.

This project became the bridge between a powerful brand message and an elevated digital expression.

Background: Translating Leadership Expertise Into a Digital Brand Experience

Upwyse was born from two decades of leadership across the US, Latin America, and Europe. Lucila brings deep expertise in emotional intelligence, team culture, performance psychology, and education leadership — yet her digital presence didn’t fully reflect the weight and sophistication of her experience.

She had the message.
She had the brand.
But she needed a website that carries the precision, clarity, and intentionality of her coaching work.

My role was to visually translate her brand into a website that:

• communicates trust, depth, and strategic thinking
• stands out in the leadership coaching landscape
• is polished, modern, and conversion-ready
• supports a seamless user journey
• elevates her positioning to industry-leading level

The Challenge

Leadership coaching — especially in the education sector — is a nuanced field. The website needed to:

• balance corporate professionalism with modern warmth
• feel structured, but not rigid
• be evidence-based, but not academic or overwhelming
• showcase Lucila’s global experience without feeling self-promotional
• communicate expertise using a clear, simple UX design

In short: create a website that feels different from typical coaching sites — more thoughtful, more intentional, more credible.

And above all, visual coherence had to guide every decision.

Strategic Approach: A Premium, Modern, Non-Boring Corporate Look

Because the branding was already in place, my role was to make the website a living, breathing extension of that identity.

1. Crafting a Clear, Leadership-Driven Structure

Strong leaders value clarity and direction — and the website needed to embody that.
I designed a clean, intuitive user flow that guides visitors through:

• what Upwyse stands for
• how the coaching works
• who it’s for
• Lucila’s experience
• the specific benefits leaders gain

The architecture supports decision-making and reduces cognitive load, especially important for senior executives who skim before they read.

2. A Visual Language That Feels Premium and Distinct

This isn’t traditional corporate design — it’s modern corporate with personality.

The visual direction emphasizes:

• refined layouts with editorial touches
• strong hierarchy and confident spacing
• visual contrast to keep the design dynamic and engaging
• a contemporary color and type rhythm aligned with her brand
• subtle, intentional accents that signal credibility without stiffness

The result is a site that feels strategic, intelligent, and visually memorable.

3. UX Design That Mirrors Her Coaching Approach

Lucila’s coaching process — Discover → Diagnose → Develop → Sustain — guided the UX decisions.

The experience:

• starts with clarity
• deepens with understanding
• builds trust gradually
• ends with a confident invitation to take the next step

Every page was designed to feel:

• structured
• intentional
• outcomes-driven

Just like her coaching.

Website Features & Experience

Clear, confident information architecture

Visitors always know where they are and what to do next.

Premium, modern corporate visuals

A balance of structure and dynamism — professional but never dull.

Strong positioning throughout

Lucila’s expertise shines through without overwhelming the reader.

Consistent design coherence

Her branding comes to life through layout, typography, spacing, and rhythm.

User-friendly interaction design

Smooth flow, intuitive navigation, and strategic content grouping.

The Outcome

The new Upwyse website:

• presents Lucila as a leading business and education coach
• elevates the brand into a premium, authority-driven digital presence
• unifies all branding, messaging, and services into one coherent experience
• supports a strong first impression for senior leaders and decision-makers
• enhances clarity, trust, and user-flow
• visually reinforces her credibility and leadership style

It’s a modern, strategic, premium website — built to match the sophistication of her work and the ambition of the leaders she supports.

Ready to Give your Business the Aligned Website it deserves?

If you’re building a brand that deserves a digital presence aligned with your expertise, here are two ways we can work together:

The Aligned Website Offer

A premium, strategic, fully customized website that elevates your brand and supports your business growth — created with clarity, coherence, and conversion in mind. Check out the offer here.

The Aligned Growth Suite

Your full ecosystem: branding, webdesign, funnels, and strategic foundations designed to help your business scale with intention. If you are ready to grow your business with confidence – click here.

Explore my offers and discover what aligns with your next level.