Your website isn’t just a digital business card. It’s the first impression, the opening conversation, the moment someone decides whether your energy matches what they’re looking for. It’s where possibility begins—where a stranger starts to see themselves in your story and imagine what working together might feel like. So choosing a website platform? It’s not just about features and pricing. You’re deciding how your brand shows up in the world. First up you have to chose a website platform in a sea of options. For many coaches, it comes eventually down to this: Showit vs Squarespace. But which Website Platform is best Coaches?

Both platforms are wildly popular. Both can produce stunning websites. But they serve very different needs, working styles, and seasons of business.

As a web designer who works exclusively with wellness and spiritual coaches—and someone who builds on both platforms regularly—I’m here to cut through the noise and help you make a clear, confident choice.

Let’s talk about what actually matters.

Why Your Platform Choice Matters as a Coach

Here’s the truth: coaching isn’t a product. It’s a relationship built on trust.

People don’t hire you because of what you do—they hire you because of who you are.

That means your website has to communicate more than credentials. It needs to convey:

• Your presence
• Your energy
• Your story
• Your professionalism
• Your ability to guide growth

The platform you choose either amplifies that—or dilutes it.

Understanding Showit: The Designer’s Canvas

Think of Showit as a blank canvas with infinite possibility.

It’s a drag-and-drop platform, but not in the clunky, template-locked way you might be imagining. Showit gives you true design freedom—the kind where you can place an image exactly three pixels to the left if that’s what your vision needs.

What makes Showit different:

This is a platform built for designers and visual thinkers. Every element on your page can be moved, layered, animated, and customized without touching a line of code. You want text that overlaps an image at a specific angle? Done. A section that fades in as someone scrolls? Easy.

Showit integrates with WordPress for blogging, which means you get sophisticated design on the front end and powerful SEO capability on the back end. It’s the best of both worlds if you’re serious about content marketing.

Who Showit serves best:

• Coaches who have a strong visual brand identity (or are working with a designer to create one).
• Coaches who want their website to feel like a custom experience, not a template.
• Coaches who are building for scale and need the flexibility to evolve without platform limitations.

If you’re someone who lights up at mood boards and knows exactly how you want your brand to feel, Showit lets you build that.

Understanding Squarespace: The All-in-One Foundation

Squarespace is what happens when good design meets ease of use.

It’s a fully integrated platform—hosting, templates, e-commerce, scheduling, everything in one place. You pick a template, customize it within defined parameters, and you’re live. The learning curve is gentle. The results are consistently polished.

What makes Squarespace different:

The templates are genuinely beautiful, and they’re built with modern design principles already baked in. You’re not starting from scratch—you’re starting from “already looks professional” and making it yours through fonts, colors, images, and content.

Everything you need is included: analytics, SEO tools, mobile optimization, form builders, even email campaigns. There’s no piecing together plugins or third-party integrations for basic functionality.

Who Squarespace serves best:

• Coaches who want to DIY their website without getting lost in technical decisions.
• Coaches who are just starting out and need something beautiful up quickly.
• Coaches who prefer working within a structure rather than building from a blank slate.

If you value simplicity, speed, and “it just works” reliability, Squarespace is designed for exactly that.

Which is the Best Website Platform for Coaches? The Differences That Matter

Design Freedom vs. Design Ease

Showit: You have complete control, but that means more decisions. You can create anything, which also means you need to know what you want to create.

Squarespace: The guardrails are there for a reason—they keep your design cohesive and functional. You trade ultimate freedom for confidence that it’ll look good.

Investment

Showit starts at $19/month, but you’ll likely want the $34/month plan for better features. Most coaches also invest in a designer (anywhere from $2,000–$8,000+) because the freedom is overwhelming without design expertise.

Squarespace ranges from $16–$49/month depending on features. Many coaches build it themselves, maybe with a template customization from a designer ($500–$2,000).

Learning Curve

Showit: Steeper. You’ll spend time learning the interface, or you’ll hire someone who already knows it.

Squarespace: Gentler. Most people feel comfortable after a few hours of exploring.

Longevity and Evolution

Showit: Grows with you. As your brand evolves, your website can completely transform without migrating platforms.

Squarespace: You might outgrow it. If you eventually want something highly custom, you’ll likely need to rebuild elsewhere.

So Which Platform Should You Choose for your coaching business?

Choose Showit if:

• You have a clear visual brand (or budget to work with a designer)
• You’re planning to scale and want a platform that won’t limit you
• You love the idea of a truly custom website
• You’re committed to blogging and SEO
• You’re willing to invest more upfront for long-term flexibility

Choose Squarespace if:

• You’re launching soon and need something beautiful quickly
• You want to build it yourself without overwhelm
• You prefer all-in-one simplicity
• You’re testing your coaching offer and want to start lean
• You value ease of maintenance over ultimate customization

The Honest Answer – Best Website Platform for Coaches

There’s no wrong choice—only the wrong choice for where you are right now.

I’ve seen phenomenal coaches thrive on both platforms. I’ve also seen coaches choose based on what they think they should want, rather than what actually serves their business today.

If you’re in your first year of coaching, Squarespace might be the move. Get something beautiful up, start booking clients, and worry about the custom website later.

If you’re established, rebranding, or building something you want to grow into for the next five years, Showit gives you room to breathe and evolve.

Your website matters. But what matters more is that you’re out there doing the work, connecting with people, and changing lives.

Pick the platform that makes that easier—not harder.

→ Browse my Showit Templates for Coaches

And if you know you want deeper support —
messaging, funnel design, brand clarity, and custom strategy —
you’ll love The Aligned Growth Suite.

→ Explore Full-Funnel Design for Coaches: Check out my new Aligned Growth Suite Offer

And of course… if you want to talk through what’s best for your business right now:

→ Book a Free Discovery Call